In the recent past, a high rate of migration is taking place from rural areas to urban areas as well as from one state to another state or countries to pursue higher education. All these aspirants of higher education are ignorant of the institutes they can join or the courses and degrees available with any particular institute. In certain cases, due to the lack of knowledge, these students and parents are approaching middlemen to search a college for themselves or their children. Despite spending a lot of resources which involve time and money with these middlemen, the parents and students are still clueless on the transparency of their potential admission, and therefore the probability of choosing a better potential college elsewhere is lost.

At the college level, colleges cannot allocate or spend huge amounts of money to reach out to the students across the state and across the country. Hence the colleges limit themselves to traditional sort of advertising in the nearby urban or semi urban cities. In certain cases, they have opened up separate recruitment offices in other states, however, they were unable to reach the potential student. As a result, many colleges are also depending on middlemen, who again will cater only to those who approached them or will hunt for the students in a local area and push them to join any college. The colleges are losing potential intake of students from a wide area of market despite spending huge amounts on these middlemen. Hence, these middlemen are playing a vital role for both the college and the prospective student but are not capable of serving the wider market and providing a transparent and optimal service. ETOE is here to provide a transparent process of admissions for both Students and Colleges, thereby eliminating a lot of cost to admissions.